Supply Chain & Global Logistics site of J Tanoos

International Logistics & Industry-curriculum, travel, & culture from the American perspective

Supply Chain Blurbs/B10 Academic Alliance
Global Supply Chain-Vlogs
Students’ blog
2014 Int’l Industry Tour
2016 Conferences
2017 Study Abroad
2018 Study Abroad
2019 Study Abroad
2016-2019 Int’l Rotary Club Reflections
Video Lectures
Domestic
Post-Pandemic adventures
Supply Chain as a discipline

Contact

Dr. James Tanoos

jtanoos@purdue.edu

https://polytechnic.purdue.edu/profile/jtanoos

+1 317 989 7726

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About Dr. James Tanoos

+1 317-989-7726
jtanoos@purdue.edu

Jim’s Professional Bio

Academic Media Contributions:

What Makes “Made in Germany” More Relevant than Ever? An exploration into the explosion of Industry 4.0 in the South of Germany

Crossroads of Regional Supply Chains

Time for Global Supply Chains to Scrap Just-In-Time

Military Tactics to Control the Supply chain via Ports During Wartime: Not just for the history books

Upperclassmen at Purdue Polytechnic Take Classes at Local Start-up Space

Connecting College and Career Success

Purdue Students Connect with Rotary Clubs Across the World (scroll down for the story)

Purdue Polytechnic Vincennes Hosts “Brunch with Brenton” Event

Purdue University’s Study Abroad: Annual Tour of the Škoda Factory in Mladá Boleslav

Central Europe in 12 Days on a Limited Budget: Experiencing political and cultural history doesn’t have to be expensive

General Motors offers Vincennes University student full-time job a year before graduation

Zeck Visits Purdue Polytechnic Vincennes

Governor’s Work-Based Learning and Apprenticeship director will tour VU Technology facilities

VU Hosts Commercials Presentation

Changing Trends of American TV Commercials is Topic of Discussion

Saturday workshop shows students how to apply for federal internships and full-time employment via USAJobs

American Students from Purdue University Enjoy Themselves in Prague

“Little Syria on the Wabash” Marker Dedicated in Terre Haute

Purdue Students Get a Taste of German Engineering, Industry, and Culture

Students Learn About German Culture and Industry

Vincennes University Press Release- Congressman Bucshon Talks with VU Tech Students

SMWC Students Attend National Leadership Conference

Brexit Vote Pleases Some, Worries Others

Students Look to Area Businesses for Hands-On Consulting Experience

Among Super Bowl Ads, the Stars Were the Cars

Exploring EU Solutions to the Skills Gap

Gallery

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Trip Photos

Until the 1990s, US television stations (channels/networks) “signed off” & went static at night (approx. 1am), whereas the transmitter would basically get unplugged. Sometimes the National Anthem/Star Spangled Banner played off the broadcast, or a deep-voiced network narrator wished a pleasant sleep. Then, at 6am the transmitter was turned back on, with news or cartoons being likely programing.

The Port of Hamburg, aka Germany’s Gateway to the World, first developed in the 12th century, & over history, the port’s supply chains thrived during peacetime, whereas 80% of the port was destroyed during WWII. By the ‘50s, the port again began to flourish, with an increasing flow of imported & exported goods from the west. Soon, America’s greatest & most culturally relevant 20th century product, music, became sought-after. In ’56, the port provided rebellious local youth Bill Haley's hit record, Rock Around the Clock, & later that year Elvis infamously made the cover of the iconic West German magazine Der Spiegel. Soon, German teenagers with no recollection of the war’s ill-will towards global cultures wanted live versions. The first club to feature live rock & roll for German audiences was the Reeperbahn’s Kaiserkeller. American acts Fats Domino, Little Richard, Jerry Lee Lewis, Buddy, Holly, & Chuck Berry soon enjoyed success w/ live shows.

Brand favorability is difficult to quantify, but organizational logos have value via consumers’ unconscious, sentimental associations. Logos of Toyota, Starbucks, & Ford have much worth due to the deep, symbolic, mostly unconscious consumer attachments. The most infamous flop in consumer history, the New Coke fiasco (a case can be made that the Ford Edel flop was bigger) involved a blind taste test where consumers preferred Pepsi due to a flaw in the experimental design b/c they didn’t see the Coca-Cola logo on the can. Brand favorability & brand awareness are closely intertwined via logos.

Women in rock ‘n’ roll have had a lasting impact on the genre, & paving the way for females in rock, even before the legendary Janis Joplin, was German pop star Christa Päffgen, who went by the stagename of Nico, singer of the ‘67 Velvet Underground prog-rock, indie-pop album, which was listed on Rolling Stone Magazine’s 500 Greatest Albums of All Time at #13. The first female in the rock ‘n’ roll hall of fame was Aretha Franklin in ’87, & of course many have followed. But lacking in that world continues to be a classic harmonica-playing female rock ‘n’ roller. Indiara Sfair & others are excellent female harmonica players but aren’t associated with the rock genre. You’d think that the great Joni Mitchell or some other amazing female artist would use a harmonica. The published lists of best songs with a harmonica never include females. The Alanis Morissette harmonica performance received poor critical reviews on her otherwise fabulous, seminal album Jagged Little Pill. The best individual harmonica players on most published lists include Blues Traveler’s John Popper, Bob Dylan, & Stevie Wonder. The world absolutely desires its first great harmonica-playing female rocker.

New consumer concepts saturate American culture, but most don’t catch on. Food trucks, a new phenomenon, now constitutes a $1.5 billion/yr. domestic industry & routinely appear today at corporate events, weddings, street fairs, youth sporting events, & farmers’ markets. The concept evolved from small, portable food stands on wheels (hot dog, lemonade, etc) on busy streetcorners, perhaps alongside magazine stands or near pubs about to close. Today, food truck festivals, food truck parks, & permanent food truck sites are commonplace, growing 7.9%/yr. since ‘17, even through the pandemic, when regulations closed/limited sit-down restaurants, according to ToastTab. In ‘23, Michigan State University developed a free workshop called “How to Start a Food Truck Business”. Indianapolis, IN was listed as the 5th most popular city for food trucks (& the only Midwestern city) by Webstraunt.com. For some reason, food trucks just aren’t around in Holland. Brick-&-mortar restaurants there necessitate long paced dining etiquette which is still the norm, whereas nearby delis tend to close by nightime. Festivals tend to be a more common destination, & touring food truck festivals at city parks like TREK have sprung up. The NL Times reported that Dutch food trucks doubled from ’17-’22, with 2,500 currently licensed countrywide, but still, food trucks are absent in major metropolitan & pedestrian-friendly urban areas. Dutch food truck permits simply require a business bank account (IBAN) & a market trader's license/standplaatsvergunning, nothing more stringent than their US peers.

In 1989, to a specific demographic of American youth, organizational change was afoot, as 3 baseball card companies & 3 network television channels were an arrangement that our subconscious minds expected to last indefinitely. But when FOX network and Upper Deck card company uprooted standard doctrine and were launched, even the fall of the Berlin Wall didn’t seem as relevant as these perceived seismic shifts.

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